Gen Z losing trust in public health
- Sep 26, 2025
- 1 min read
New research suggests Gen Z — those born between 1997 and 2012 — are the least trusting generation when it comes to public health.
While trust has declined across all age groups, Gen Z stands out. A McKinsey report found only 50% of Gen Z trust hospital systems and doctors, compared with 64% of all ages. Other studies show higher scepticism toward vaccines, even after adjusting for politics, race, education, and income. Many also turn first to apps, social media, or friends and family for health advice.
The reasons aren’t hard to trace. Gen Z has lived through the Great Recession, the COVID pandemic, social upheaval, and climate disruption. They’ve watched healthcare become politicised, seen parents struggle with medical bills, and experienced systemic failures first-hand. For many, distrust isn’t rebellion but a rational response.
Experts warn this isn’t a passing trend. Gen Z’s attitudes are shaping the future — and rebuilding trust will mean acknowledging past failures, improving communication, and involving young people directly in health decision-making. Solutions may include participatory approaches, tougher regulation of online misinformation, and creative campaigns led by both clinicians and community voices.
Ultimately, trust-building won’t just happen in government agencies. Teachers, parents, and community leaders all have a role to play in supporting Gen Z to become informed, engaged partners in public health.